IBC · September 11–14, 2026 · RAI Amsterdam, Netherlands
IBCAmsterdam · September 11–14, 2026
Don't just exhibit. Dominate.
IBC draws 44,000+ media and broadcast technology professionals from 170+ countries to Amsterdam each year. Your brand needs to be with them everywhere they go — not just if they happen to walk past your stand.
Watch: How Insight Media Labs geofence campaigns work at trade shows (2 min)
+23%
increase in booth traffic during show week
180K
verified attendee impressions delivered
24 hrs
from reservation to live campaign
“We had people at the booth telling us they'd seen our ad as they were collecting their show badges. This geofence campaign was more impactful than any show signage we've done at a fraction of the cost.” — Tina-Marie Moterozza, Topcon
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
With 44,000+ broadcast and media technology professionals from 170+ countries gathered at RAI Amsterdam, IBC is where technology purchasing decisions get made. Geofencing RAI Amsterdam and surrounding hotels puts your brand in front of the buyers that matter — throughout the entire event.
Reach global broadcast buyersIBC draws 44,000+ media and technology professionals from 170+ countries. Get your brand in front of the broadcasters, streaming operators, and media technology buyers who make purchasing decisions.
Stand out across the entire RAI AmsterdamWith 1,700+ exhibitors competing for attendee attention, geofencing ensures your brand appears everywhere IBC attendees go — on news, sports, and media apps throughout the entire show.
Drive traffic to your product launch or revealIBC is a major launch stage for broadcast and streaming technology. Pull media buyers and technology evaluators directly to your stand to experience your announcement firsthand.
Reach every attendee at RAI AmsterdamYour geofence covers the entire RAI Amsterdam footprint: every hall, entrance, and walkway. Your ads reach every professional at IBC, not just those near your stand.
Retarget buyers as they return homeKeep your brand visible for 30 days post-show as broadcast and media technology buyers return home and finalize their purchasing decisions and project evaluations.
Target streaming and OTT decision-makersIBC’s streaming, OTT, and content distribution sections draw a distinct buyer profile. Reach them with messaging tailored to their specific content delivery and monetization challenges.
Reserve your IBC 2026 campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form above — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
Who attends IBC?
IBC draws 44,000+ media and broadcast technology professionals from 170+ countries, including broadcast engineers, content creators, streaming platform operators, OTT executives, post-production specialists, and media technology buyers. It is one of the world’s largest broadcast and media technology events.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation at IBC 2026, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time. At the close of IBC 2026, we provide a full post-campaign performance summary.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness, schedule meetings, or recruit talent at the show.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
