KBIS is the kitchen and bath industry’s premier annual trade event, drawing over 35,000 designers, dealers, and product manufacturers to Las Vegas every February as part of Design & Construction Week. A geofence campaign puts your brand on every attendee’s screen across the Las Vegas Convention Center.
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
KBIS draws over 35,000 kitchen and bath designers, showroom dealers, and building product buyers to Las Vegas each year alongside the International Builders’ Show during Design & Construction Week. With a geofence campaign, your brand reaches every attendee at the LVCC and host hotels throughout the event.
Drive Booth TrafficAttendees see your ads the moment they enter the Las Vegas Convention Center. Convert floor traffic into booth visitors before the day begins.
Reach Design ProfessionalsTarget kitchen designers, bath designers, and showroom buyers who specify cabinetry, fixtures, surfaces, and appliances at KBIS.
Design & Construction WeekKBIS runs alongside IBS at Design & Construction Week. Extend your campaign across both shows to reach the full home building and design audience.
Pre-Show AwarenessPrime 35,000+ kitchen and bath professionals with your message before the show floor opens, delivered to hotel devices the night before.
Post-Show RetargetingKeep your brand in front of every KBIS attendee for up to 30 days after the show closes.
Measure Every DollarReal-time analytics show impressions, clicks, and engagement segmented by day, zone, and creative.
Reserve your KBIS 2027 campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form above — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue, host hotels, and surrounding Las Vegas areas.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
How many people attend KBIS?
KBIS 2027 is expected to draw over 35,000 kitchen and bath design professionals, dealers, and product manufacturers to the Las Vegas Convention Center. The show runs February 2–4 as part of Design & Construction Week alongside the International Builders’ Show.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation at KBIS 2027, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time. At the close of KBIS 2027, we provide a full post-campaign performance summary.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness, schedule meetings, or recruit talent at the show.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
