Global Pet Expo is the pet product industry's biggest annual event, drawing 6,500+ buyers, specialty retailers, mass merchants, and brand manufacturers to the Orange County Convention Center in Orlando. A geofence campaign delivers your brand to every attendee at the OCCC and surrounding hotels.
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
Global Pet Expo brings together 6,500+ pet product buyers, specialty retailers, e-commerce operators, and brand manufacturers at the Orange County Convention Center each March. With a geofence campaign, your brand reaches retail buyers and distribution decision-makers at the industry's flagship trade event.
Drive Booth TrafficReach 6,500+ pet industry professionals the moment they arrive at the Orange County Convention Center. Convert floor traffic into qualified buyer conversations.
Reach Pet Retail BuyersTarget specialty pet retailers, mass-market buyers, and e-commerce operators who evaluate and purchase pet products at Global Pet Expo each year.
Pre-Show AwarenessPrime 6,500+ pet industry buyers with your message before the show floor opens, delivered to devices at Orlando host hotels.
Target Competing ExhibitsPrecision geofence zones map to the OCCC exhibit halls so your ads reach buyers before they commit to product orders on the floor.
Post-Show RetargetingKeep your brand visible to every Global Pet Expo attendee for up to 30 days after the show closes in Orlando.
Measure Every ImpressionReal-time dashboards show how many Global Pet Expo attendees saw your ads, with click-throughs tracked to your site or landing page.
Reserve your Global Pet Expo 2027 campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form above — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue, host hotels, and surrounding Orlando areas.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
Who attends Global Pet Expo?
Global Pet Expo draws over 6,500 pet product buyers, specialty retailers, mass-market chains, e-commerce operators, and brand manufacturers to the Orange County Convention Center in Orlando each March.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation at Global Pet Expo 2027, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time. At the close of Global Pet Expo 2027, we provide a full post-campaign performance summary.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness, schedule meetings, or recruit talent at the show.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
