NRF – Retail’s Big Show is the world’s largest retail conference and expo, drawing over 40,000 retail professionals and technology vendors to New York City each January. A geofence campaign reaches every attendee on their device throughout the Javits Center and Midtown Manhattan.
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
NRF – Retail’s Big Show brings together over 40,000 retailers, brand executives, and technology buyers in New York City every year. With a geofence campaign, your brand reaches every attendee at the Javits Center, host hotels, and throughout Midtown Manhattan.
Reach Retail Decision-MakersServe ads to every attendee inside the Javits Center throughout all three days of the Big Show.
Midtown Manhattan CoverageExtend your geofence to host hotels and conference satellites across Midtown to reach NRF delegates wherever they are.
Pre-Show AwarenessPrime 40,000 retail executives with your message before the show floor opens — delivered to their devices at host hotels.
Target Competing ExhibitsPrecision geofence zones map directly to NRF’s exhibit halls so you can intercept buyers before competitors do.
Post-Show RetargetingKeep your brand in front of every NRF attendee for up to 30 days after the show closes.
Measure Every ImpressionReal-time analytics track impressions, engagement, and creative performance throughout the full run.
Reserve your NRF – Retail’s Big Show 2027 campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form above — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue, host hotels, and surrounding New York areas.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
How many people attend NRF – Retail’s Big Show?
NRF – Retail’s Big Show 2027 is expected to draw over 40,000 retail industry professionals, technology vendors, and brand executives to the Jacob K. Javits Convention Center in New York City. The show runs January 10–12.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation at NRF – Retail’s Big Show 2027, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time. At the close of NRF – Retail’s Big Show 2027, we provide a full post-campaign performance summary.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness, schedule meetings, or recruit talent at the show.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
