MD&M West is North America’s largest medical device design and manufacturing event, drawing over 20,000 engineers, procurement leaders, and technology executives to Anaheim every February. A geofence campaign reaches every attendee on their device throughout the Anaheim Convention Center and WestPack co-location.
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
MD&M West draws over 20,000 medical device engineers, OEM buyers, and manufacturing executives to Anaheim each year as part of WestPack. With a geofence campaign, your brand reaches every attendee at the Anaheim Convention Center and across the Anaheim hotel corridor.
Reach Med-Tech BuyersServe ads to every attendee inside the Anaheim Convention Center throughout all three days of the show.
WestPack Co-LocationMD&M West runs alongside WestPack, Plastec West, and Design & Manufacturing West — reach the full manufacturing and engineering audience.
Pre-Show AwarenessPrime 20,000+ medical device professionals with your message before the show opens, delivered to their hotel devices.
Target Engineering BuyersPrecision geofence zones in the convention center let you reach buyers evaluating components, materials, and automation technology.
Post-Show RetargetingKeep your brand in front of every MD&M attendee for up to 30 days after the show closes.
Measure Every ImpressionReal-time analytics track impressions, engagement, and creative performance throughout the full run.
Reserve your MD&M West 2027 campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form above — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue, host hotels, and surrounding Anaheim areas.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
How many people attend MD&M West?
MD&M West 2027 is expected to draw over 20,000 medical device design and manufacturing professionals to the Anaheim Convention Center. The show runs February 9–11 as part of WestPack, the largest advanced design and manufacturing trade event on the West Coast.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation at MD&M West 2027, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time. At the close of MD&M West 2027, we provide a full post-campaign performance summary.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness, schedule meetings, or recruit talent at the show.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
