IPPE is the world's largest annual meat and poultry industry event, drawing 30,000+ production professionals, equipment manufacturers, and processors to Atlanta's Georgia World Congress Center. A geofence campaign delivers your brand to every attendee at the GWCC and surrounding Atlanta host hotels.
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
IPPE brings together over 30,000 poultry, swine, and beef production professionals, equipment buyers, and processing executives in Atlanta each January. With a geofence campaign, your message reaches decision-makers across the Georgia World Congress Center and surrounding venues.
Drive Booth TrafficPut your brand on every attendee's device the moment they arrive at the Georgia World Congress Center. Convert floor traffic into booth visits before sessions begin.
Reach Processing ExecutivesTarget plant managers, operations directors, and procurement leads who evaluate and purchase processing equipment, systems, and ingredients at IPPE.
Pre-Show AwarenessPrime 30,000+ protein production professionals with your message before the show floor opens, delivered to devices at host hotels the night before.
Target Competing ExhibitsPrecision geofence zones map to IPPE's exhibit halls so your ads reach buyers before they finalize vendor decisions at the show.
Post-Show RetargetingKeep your brand visible to every IPPE attendee for up to 30 days after the show closes in Atlanta.
Measure Every ImpressionReal-time dashboards show exactly how many IPPE attendees saw your ads, with click-throughs tracked to your site or landing page.
Reserve your IPPE 2027 campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form above — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue, host hotels, and surrounding Atlanta areas.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
Who attends IPPE?
IPPE draws over 30,000 poultry, swine, and beef production professionals, equipment manufacturers, ingredient suppliers, and processing executives to Atlanta's Georgia World Congress Center each January.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation at IPPE 2027, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time. At the close of IPPE 2027, we provide a full post-campaign performance summary.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness, schedule meetings, or recruit talent at the show.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
