The Chicago Dental Society Midwinter Meeting is one of the largest dental meetings in the world, drawing 30,000+ dental professionals and product buyers to McCormick Place each February. A geofence campaign delivers your brand to every attendee at the venue and throughout Chicago.
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
CDS Midwinter brings together over 30,000 general dentists, specialists, dental students, and product buyers at McCormick Place every February. With a geofence campaign, your brand reaches the dental professionals who evaluate and purchase equipment, supplies, and technology at the meeting.
Drive Booth TrafficReach 30,000+ dental professionals the moment they arrive at McCormick Place. Convert floor traffic into qualified booth conversations before sessions begin.
Reach Dental BuyersTarget general dentists, specialists, and practice administrators who evaluate and purchase dental equipment, instruments, and digital solutions at the Midwinter Meeting.
Pre-Show AwarenessPrime 30,000+ dental professionals with your message before the show floor opens, delivered to devices at Chicago host hotels the evening before.
Target Competing ExhibitsPrecision geofence zones map to McCormick Place's exhibit halls so your ads reach dental buyers before they finalize product decisions.
Post-Show RetargetingKeep your brand visible to every CDS Midwinter attendee for up to 30 days after the meeting closes in Chicago.
Measure Every ImpressionReal-time dashboards show how many CDS Midwinter attendees saw your ads, with click-throughs tracked to your site or landing page.
Reserve your Chicago Dental Society Midwinter Meeting 2027 campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form above — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue, host hotels, and surrounding Chicago areas.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
Who attends the Chicago Dental Society Midwinter Meeting?
CDS Midwinter draws over 30,000 dental professionals including general dentists, oral surgeons, orthodontists, dental hygienists, students, and product buyers to McCormick Place in Chicago each February.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation at Chicago Dental Society Midwinter Meeting 2027, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time. At the close of Chicago Dental Society Midwinter Meeting 2027, we provide a full post-campaign performance summary.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness, schedule meetings, or recruit talent at the show.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
