Farm Machinery ShowLouisville · February 10–13, 2027
Don't just exhibit. Dominate.
The National Farm Machinery Show is the largest indoor agricultural trade show in the world, drawing over 300,000 visitors and thousands of agricultural dealers, distributors, and equipment buyers to Louisville every February. A geofence campaign puts your brand on every visitor’s screen at the Kentucky Exposition Center.
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
The National Farm Machinery Show brings over 300,000 farmers, agricultural dealers, and equipment buyers to Louisville each year, making it the world’s largest indoor farm show. With a geofence campaign, your brand reaches the full audience at the Kentucky Exposition Center and surrounding hotels throughout the four-day event.
Reach Ag Equipment BuyersServe ads to every attendee inside the Kentucky Exposition Center across all four days of the show — the largest indoor agriculture event in the world.
Target Dealers & DistributorsReach the agricultural dealers, distributors, and fleet buyers who make large-volume equipment purchasing decisions at the show.
Pre-Show AwarenessPrime ag equipment buyers and dealers with your message before the show opens, delivered to their hotel devices the night before.
Competitive Floor CoveragePrecision geofence zones cover every exhibit hall at the Kentucky Exposition Center so your ad reaches buyers across the full show floor.
Post-Show RetargetingKeep your brand in front of every Farm Machinery Show visitor for up to 30 days after the show closes.
Measure Every ImpressionReal-time analytics track impressions, engagement, and creative performance throughout the full run.
Reserve your National Farm Machinery Show 2027 campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form above — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue, host hotels, and surrounding Louisville areas.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
How many people attend the National Farm Machinery Show?
The National Farm Machinery Show 2027 is expected to draw over 300,000 visitors to the Kentucky Exposition Center in Louisville, making it the world’s largest indoor agricultural trade show. The show runs February 10–13, with hundreds of exhibitors covering farm equipment, precision agriculture, and crop technology.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation at National Farm Machinery Show 2027, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time. At the close of National Farm Machinery Show 2027, we provide a full post-campaign performance summary.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness, schedule meetings, or recruit talent at the show.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
