The International Roofing Expo is North America's largest roofing and exteriors trade show, drawing 12,000+ contractors, distributors, and manufacturers to the Las Vegas Convention Center each February. A geofence campaign reaches every attendee at the LVCC and throughout Las Vegas.
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
IRE brings together over 12,000 roofing contractors, building envelope professionals, distributors, and manufacturers in Las Vegas each February. With a geofence campaign, your brand reaches every decision-maker across the LVCC and surrounding host hotels.
Drive Booth TrafficReach 12,000+ roofing professionals the moment they arrive at the Las Vegas Convention Center. Convert floor traffic into qualified booth conversations.
Reach Roofing ContractorsTarget roofing contractors, building owners, and distributors who specify and purchase roofing systems, coatings, and accessories at IRE.
Pre-Show AwarenessPrime 12,000+ roofing and exteriors professionals with your message before the show floor opens, delivered to devices at Las Vegas host hotels.
Target Competing ExhibitsPrecision geofence zones map to IRE's exhibit halls so your ads reach buyers before they finalize product decisions at the show.
Post-Show RetargetingKeep your brand visible to every IRE attendee for up to 30 days after the show closes in Las Vegas.
Measure Every ImpressionReal-time dashboards show how many IRE attendees saw your ads, with click-throughs tracked to your site or landing page.
Reserve your International Roofing Expo 2027 campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form above — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue, host hotels, and surrounding Las Vegas areas.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
Who attends the International Roofing Expo?
IRE draws over 12,000 roofing contractors, specialty distributors, building envelope manufacturers, and industry professionals to the Las Vegas Convention Center each February.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation at International Roofing Expo 2027, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time. At the close of International Roofing Expo 2027, we provide a full post-campaign performance summary.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness, schedule meetings, or recruit talent at the show.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
