GSX · September 14–16, 2026 · Georgia World Congress Center, Atlanta, GA
GSXAtlanta · September 14–16, 2026
Don't just exhibit. Dominate.
GSX draws 14,000+ physical security, cybersecurity, public safety, and risk management professionals to Atlanta each year. Your brand needs to be with them everywhere they go — not just if they happen to walk past your booth.
Watch: How Insight Media Labs geofence campaigns work at trade shows (2 min)
+23%
increase in booth traffic during show week
180K
verified attendee impressions delivered
24 hrs
from reservation to live campaign
“We had people at the booth telling us they'd seen our ad as they were collecting their show badges. This geofence campaign was more impactful than any show signage we've done at a fraction of the cost.” — Tina-Marie Moterozza, Topcon
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
With 14,000+ physical security, cybersecurity, and risk management professionals gathered at the Georgia World Congress Center, GSX is where security technology purchasing decisions get made. Geofencing the venue and surrounding hotels puts your brand in front of the decision-makers that matter — throughout the entire event.
Reach the professionals who spec your security solutionsGSX draws 14,000+ physical security, cybersecurity, public safety, and risk management professionals. Get your brand in front of the people who evaluate and purchase security technology before your competitors do.
Stand out across the entire Georgia World Congress CenterWith 550+ exhibitors competing for attendee attention, geofencing ensures your brand appears everywhere GSX attendees go — on news, weather, and industry apps throughout the entire show.
Drive traffic to your new security product launchGSX is where the global security industry evaluates new technology and vendors each year. Pull security practitioners and buyers directly to your booth to experience your launch firsthand.
Reach every attendee on the show floorYour geofence covers the entire Georgia World Congress Center footprint: every hall, entrance, and walkway. Your ads reach every professional at GSX, not just those near your booth.
Retarget security buyers as they finalize vendor decisionsKeep your brand visible for 30 days post-show as security practitioners and procurement teams return home and finalize their vendor evaluations and purchasing decisions.
Target physical security and cybersecurity buyers separatelyGSX draws distinct audiences across physical security, cybersecurity, and risk management. Reach each segment with messaging tailored to their specific security challenges and requirements.
Reserve your GSX 2026 campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form above — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
Who attends GSX?
GSX draws 14,000+ security professionals including physical security practitioners, cybersecurity leaders, public safety officials, risk managers, and enterprise security buyers from organizations across every major industry. It is the flagship annual event of ASIS International.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation at GSX 2026, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time. At the close of GSX 2026, we provide a full post-campaign performance summary.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness, schedule meetings, or recruit talent at the show.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
