Farnborough Airshow · July 20–24, 2026 · Farnborough International, Hampshire, UK
FarnboroughHampshire, UK · July 20–24, 2026
Don't just exhibit. Dominate.
The Farnborough Airshow brings 80,000+ aerospace and defense executives, procurement officials, and engineers to Hampshire, UK. Your brand needs to be with them everywhere they go — not just if they happen to walk past your chalet or stand.
Watch: How Insight Media Labs geofence campaigns work at trade shows (2 min)
+23%
increase in booth traffic during show week
180K
verified attendee impressions delivered
24 hrs
from reservation to live campaign
“We had people at the booth telling us they'd seen our ad as they were collecting their show badges. This geofence campaign was more impactful than any show signage we've done at a fraction of the cost.” — Tina-Marie Moterozza, Topcon
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
With 80,000+ aerospace and defense executives, procurement officials, and government delegations gathered at Farnborough International, the Airshow is where major aircraft orders and defense contracts are signed. Geofencing the Farnborough International Exhibition & Conference Centre puts your brand in front of the decision-makers that matter — throughout the entire event.
Reach the buyers who sign the contractsFarnborough draws 80,000+ airline executives, defense procurement officials, aerospace engineers, and government delegations. Get your brand in front of the people who sign major aircraft orders and defense contracts.
Stand out across the entire Farnborough siteWith 1,500+ exhibitors competing for procurement attention, geofencing ensures your brand appears everywhere Farnborough attendees go — on news, weather, and industry apps throughout the entire event.
Drive traffic to your aircraft or system revealFarnborough is where major aircraft orders and defense announcements are made. Pull procurement leads and technology evaluators directly to your chalet or stand with targeted mobile ads.
Reach every attendee on the Farnborough siteYour geofence covers the entire Farnborough International Exhibition & Conference Centre: every hall, static display, and walkway. Your ads reach every professional on site.
Retarget procurement leads after the showKeep your brand visible for 30 days post-show as defense procurement officials and aerospace executives return home and finalize their evaluation and bid decisions.
Target defense and government procurement delegationsFarnborough draws a distinct population of government delegations and defense procurement officials. Reach them with messaging tailored to capability requirements and procurement timelines.
Reserve your Farnborough Airshow 2026 campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form above — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
Who attends Farnborough Airshow?
The Farnborough International Airshow draws 80,000+ aerospace and defense professionals including airline executives, defense procurement officials, government delegations, aerospace engineers, and military leadership. The trade days are limited to verified industry professionals and government representatives, making it one of the most targeted B2B audiences in the aerospace and defense sector.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation at Farnborough Airshow 2026, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time. At the close of Farnborough Airshow 2026, we provide a full post-campaign performance summary.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness, schedule meetings, or recruit talent at the show.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
