BPI East · September 22–25, 2026 · Hynes Convention Center, Boston, MA
BPI EastBoston · September 22–25, 2026
Don't just exhibit. Dominate.
BPI East brings 3,000+ bioprocessing scientists, biomanufacturing engineers, and biopharma decision-makers to Boston each year. Your brand needs to be with them everywhere they go — not just if they happen to walk past your booth.
Watch: How Insight Media Labs geofence campaigns work at trade shows (2 min)
+23%
increase in booth traffic during show week
180K
verified attendee impressions delivered
24 hrs
from reservation to live campaign
“We had people at the booth telling us they'd seen our ad as they were collecting their show badges. This geofence campaign was more impactful than any show signage we've done at a fraction of the cost.” — Tina-Marie Moterozza, Topcon
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
With 3,000+ bioprocessing scientists and biopharma decision-makers gathered at the Hynes Convention Center, BPI East is where purchasing decisions on new bioprocessing technology get made. Geofencing the venue and surrounding hotels puts your brand in front of the decision-makers that matter — throughout the entire event.
Reach the scientists who evaluate your technologyBPI East draws 3,000+ bioprocessing scientists, biomanufacturing engineers, and biopharma decision-makers. Get your brand in front of the people who evaluate and purchase new bioprocessing technology.
Stand out across the entire conferenceWith hundreds of exhibitors competing for attendee attention, geofencing ensures your brand appears everywhere BPI East attendees go — on news, weather, and industry apps throughout the entire show.
Drive traffic to your new product launchBPI East is where biopharma manufacturers evaluate new bioprocessing technology each year. Pull scientists and decision-makers directly to your booth to experience your launch firsthand.
Reach every attendee at the HynesYour geofence covers the entire Hynes Convention Center footprint: every hall, entrance, and walkway. Your ads reach every professional at BPI East, not just those near your booth.
Retarget decision-makers as they return to their labsKeep your brand visible for 30 days post-show as scientists and procurement leads return home and finalize their technology evaluations and purchasing decisions.
Target biopharma manufacturing decision-makersBPI East draws biomanufacturing leadership evaluating upstream and downstream process technology. Reach them with messaging tailored to their specific process challenges and purchasing priorities.
Reserve your BPI East 2026 campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form above — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
Who attends BPI East?
BPI East draws 3,000+ bioprocessing and biomanufacturing professionals including process scientists, biomanufacturing engineers, analytical chemists, regulatory affairs leaders, and procurement executives from biotechnology and pharmaceutical companies. It is a leading upstream and downstream bioprocessing conference.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation at BPI East 2026, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time. At the close of BPI East 2026, we provide a full post-campaign performance summary.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness, schedule meetings, or recruit talent at the show.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
