35,000+ metal forming, fabricating, welding, and finishing professionals gather at the Las Vegas Convention Center. Geofencing puts your brand in front of the buyers and engineers who drive North America's manufacturing industry.
Need something custom? Contact us — we build tailored campaigns for multi-day, multi-zone strategies.
Why it works
Own the show floor.
With 35,000+ manufacturing professionals — metal fabricators, welding engineers, tooling buyers, and plant managers — converging at the Las Vegas Convention Center for North America's largest metal forming and fabricating event, FABTECH is where purchasing decisions on equipment, tooling, and technology get made. Geofencing the venue puts your brand in front of every decision-maker — throughout the entire event.
Reach the plant managers and buyers who purchase fabricating equipmentFABTECH draws 35,000+ manufacturing professionals across metal forming, fabricating, welding, tube and pipe, and finishing — including plant managers, manufacturing engineers, tooling and equipment buyers, and C-suite executives from job shops and OEM manufacturers. Get your brand in front of the decision-makers.
Stand out across the Las Vegas Convention CenterWith thousands of exhibitors competing for attention at North America's largest metal fabricating event, geofencing ensures your brand appears everywhere attendees go — on manufacturing, engineering, and industry apps throughout the entire three-day show.
Drive traffic to your new fabricating equipment or software launchFABTECH is where metal manufacturers evaluate new press brakes, laser systems, welding solutions, and shop floor software. Pull plant managers and procurement teams directly to your booth to see your equipment run live.
Reach every attendee across all FABTECH hallsYour geofence covers the entire Las Vegas Convention Center footprint. Your ads reach every manufacturing professional at FABTECH, not just those who walk past your booth on the show floor.
Retarget fabricating buyers as they finalize capital equipment decisionsKeep your brand visible for 30 days post-show as plant managers and procurement teams return to their facilities and finalize their capital equipment investments and technology vendor decisions.
Target job shop owners and OEM manufacturers separatelyFABTECH draws distinct audiences across job shops, contract manufacturers, OEMs, and metal service centers. Reach each segment with messaging tailored to their specific production volumes, tolerances, and equipment requirements.
Reserve your FABTECH 2026 campaign
After submitting, a member of our team will be in touch within one business day to finalize your campaign setup and billing.
No payment required today. A member of our team will contact you to finalize details and billing.
Questions? Email info@insightmedialabs.com or call 973-960-1374.
Prefer to talk first?
Free · 30 minutes · Video call
Book your intro call
Pick a time that works and we'll take it from there.
Simple process
Up and running before the show opens
01
Reserve your package
Choose your package. Fill out the form above — a member of our team will be in touch within one business day.
02
Share your message & goals
Tell us your booth number, landing page, and what you want attendees to do. We help you craft the right message for each campaign phase.
03
We design & launch
Our team designs all creative assets and sets up geofence zones around the venue, host hotels, and surrounding Las Vegas areas.
04
Track your campaign live
Your dashboard updates in near real-time with impressions, audience demographics, and engagement data throughout the show.
Common questions
Everything you need to know
What exactly is geofence advertising?
Geofencing uses GPS technology to create a virtual boundary around a physical location, such as a convention center or conference meeting space. When someone enters that zone with their mobile device, they become eligible to see your ads across thousands of apps and websites — news, weather, sports, social, and more.
Who attends FABTECH?
FABTECH draws 35,000+ manufacturing professionals across metal forming, fabricating, welding, tube and pipe, and finishing — including plant managers, manufacturing engineers, tooling and equipment buyers, quality control specialists, and C-suite executives from job shops and OEM manufacturers across North America.
How quickly can a campaign go live?
Once you reserve and provide your messaging direction, we can design, approve, and launch your campaign within 24–48 hours. For Day 1 activation at FABTECH 2026, we recommend reserving at least 5 business days before the show opens.
Do I need to provide my own ad creative?
No — all creatives are included in every package. We design all necessary banner sizes and formats. You simply approve the designs before they go live. If you have existing creatives or brand assets, we're happy to use them.
How do you report on campaign performance?
You get access to a live analytics dashboard showing impressions, clicks, and CTR in real time. At the close of FABTECH 2026, we provide a full post-campaign performance summary.
Can I run a campaign even if I'm not an exhibitor?
Absolutely. Geofencing is equally effective for companies attending (but not exhibiting) who want to increase brand awareness, schedule meetings, or recruit talent at the show.
What happens after I submit the form?
A member of the Insight Media Labs team will contact you within one business day to review your goals, confirm creative direction, and complete billing. We keep the process simple — most campaigns are set up in a single call.
