SODA stands for Social Open Display Ad. The format takes what makes social media ads effective — the familiar post layout, the social proof of Likes, Shares, and Comments, a strong image, and readable body copy — and runs it as a banner ad on premium publisher sites outside of social media. Because the format looks native but appears where people don't expect it, it gets noticed. Every element is clickable: the image, the copy, and the social counter text, giving visitors multiple ways to engage. It works equally well for direct advertising and for boosting PR reach — getting your news story or announcement in front of the right audience beyond your own channels.