SODA stands for Social Open Display Ad. The format takes what makes social media ads effective — the familiar post layout, the social proof of Likes, Shares, and Comments, a strong image, and readable body copy. It runs as a banner ad on premium publisher sites outside of social media. Because the format looks native but appears where people don't expect it, it gets noticed.
Every element is clickable: the image, the copy, and the social counter text, giving visitors multiple ways to engage. It works equally well for direct advertising and for boosting PR reach, carrying your news story or announcement to the right audience beyond your own channels.